About
With more than 7 years of experience in design leadership, my passion is using technology to build worlds that move and educate. I have spent recent years designing products in demanding contexts — from translating complex medical and anatomical data into Virtual Reality simulations at MedRoom, to creating intuitive interfaces for dense narrative universes in Nickelodeon games and mods in the Dota 2 ecosystem.
What runs through all of these projects is the same method: rigorous field research, rapid prototyping and continuous iteration. I believe a good interface should disappear to make room for the experience.
Today, as Co-Founder and Design Director at GreyDot Lab, I lead the strategic vision of projects focused on immersive narratives. At the same time I am expanding into Industrial and Product Design, applying Systemic and Decolonial Design frameworks to ensure the solutions we create are not only highly usable but also socially positive and culturally coherent.
Experience
Strategic leadership, art direction and definition of UI/UX processes for high-quality immersive experiences.
UI, UX and visual direction for large-scale mods in the Dota 2 ecosystem, with over 6 million combined downloads. More than 10 projects: combat HUDs, economy, inventory, iconography and logo design.
Creative leadership of the educational ecosystem across VR, web and mobile, including Design System implementation and field research with users.
Visual identity and interface for Nicktoons & The Dice of Destiny, a multiplatform RPG (PC, Switch, PlayStation and Xbox), with a complex inventory architecture and respect for the client’s IP.
Teaching proficiency in 3D and design, working directly on the development of new artists.